I’m Boris – Product Design Lead at Meta, with 10+ years building products from zero to billions of users.

I work at the intersection of product strategy and high-craft visual execution. I partner with PMs and engineers to define what gets built, and hold the bar on how it ships.

I’ve led initiatives that reached hundreds of millions of people, and dwell as much in the details of the final pixel as in the upstream decisions that shaped it.

I’ve spent five years at Meta across Messenger Trust & Safety and Reality Labs – designing systems used by billions, and leading the teams that built them.

Prior to that I was the Product Design Lead at JustPark, and founding designer at Ampersand Health (NHS digital health).

Across my career I’ve also worked with some of the world’s biggest brands: