Air Asia User and Companion App for iOS 01. The Brief An enterprise class travel companion to keep flyers engaged. Tune Group is the parent company of Asia’s largest low-cost airline – AirAsia, who were looking to increase inflight engagement of their flyers, and in turn get them to spend more while on board. While inflight sales have always featured in the larger monetisation strategy of airlines, they have often played a cameo role. With current engagement directed more towards the flight entertainment systems, there was no coherent marriage between engagement, technology and inflight-sales. 02. My Role The solution was to create a simple, yet robust, inflight ecosystem centred around a client app through which flyers could browse and transact, and a flight attendant companion app that could help the attendants service the flyers’ needs. 03. Supporting Elements While the user application by itself could not function as a stand alone solution, an elegant yet non-intrusive implementation had to be conceptualised. With most airlines having legacy systems onboard, integrating with them wasn’t a feasible option. Instead, a slick iPad application was designed to serve the purpose and close the loop. 04. Reducing Friction While an application can look as good as it is made out to be, the secret sauce is always in the user experience. Creating a fluid and intuitive UX journey reduces the friction associated with changing user behaviour. User Application Given the volume of inflight consumables and merchandise, and more importantly the limited bandwidth of flight attendants – the client app had to possess an architecture that made it easy to navigate through the different category verticals as well as the multiple levels that existed within each, allowing the flyer to complete a purchase with zero friction. Companion App While the user app was doing its part in providing engagement and customer delight, the companion app had to coalesce all these interactions into something easily digestible. At a glance – the companion app had to give the attendant an overview of the transactions being made, with information of who and where it was coming from. 05. Where I Left Off The entire user flow and user interface concepts were presented to the Air Asia team in London towards the end of 2016. After a few tweaks and iterations, the team was meant to take the concept back to their senior stakeholders before conducting a business feasibility planning exercise. Client: Tune Group Website: tunegroup.com Date: OCT 2016 Services: Concept Design